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The FOUR Human Emotions of Marketing
Target Marketing to the FOUR Human Emotions by knowing the person's Birth Card.
As a New Homes Counselor (one notch above a used car salesman) I was instructed to classify my prospective home buyers as Tigers, Lambs, Owls or Bulls to better appeal to their human emotions, If the husband was a Bull, the wife most often was supposed to be the opposite, the Lamb. Or a Tigerwife would be accompanied by her Owlhusband.I always wondered how best to identify who was who? Today,I'd tell them I'm a fortune-teller and I need to know their birthday, to best help them buy a new home.
Clubs are the Owls like Deng Xiao Ping, Wen Jiabao and Bill Clinton
Contentment - to minimize harm and probability of bodily destruction.
Hearts are the Lambs like Mao, Hu Jintao and Hillary Clinton
Nurturance - to facilitate familial and social bonding
Spades are the Bulls like Nixon, Zhou Enlai and Reagan
Seeking - to reward curiosity, survival abilities, achievement and excitement about achieving the desired goals
Diamonds are the Tigers like Obama, Putin and Xi Jinping
Assertiveness- to overcome restrictions on freedom of action